All over Europe there are great cities. Thinking about Paris makes most people have thoughts of romance and love, Milan inevitably brings fashion and tasty food to your mind; and London is the city where the banks love to make money. Berlin is dynamic, vibrant and has an electric cultural scene but has lacked a bit of a unique profile – until now. Berlin, Germany’s 3.5 million people capital, is up and coming.
Compared to other major cities in Europe, Berlin is rather small in terms of economic strength. For instance, both Paris and London generate more than five times the gross domestic product of Berlin each. The UK and France capitals each created a GDP worth around 560 billion US-$ in comparison to the 95 billion US-$ generated by Berlin as forecasted by PricewaterhouseCoopers for 2008. However, over the past few years Berlin has picked up quickly and is the place to be for fast-growing international companies. Many innovative and successful new companies have set-up their business in the city along the river Spree.
In particular, many online companies and start-ups chose Berlin as their headquarters. For example, daily deals and coupons platform Groupon made Berlin its international headquarters. From there, they manage all international activities and country expansions. Also, the popular music uploading and sharing service SoundCloud which was founded in Sweden, has since relocated their office to Berlin. There are many other promising start-ups with an international focus. The European project marketplace for freelancers twago, has chosen Berlin as their home base from where they offer their services to many European countries including Italy and Spain. Also, the well-hyped Wunderlist, a personal productivity App for mobile, desktop, and online, developed by 6Wunderkinder comes from Berlin. From there they have garnered much attention in the world of Apps. The social gaming producer Wooga, which just received another round of financing also comes from Berlin, is currently the second-largest maker of social games like Brain Buddies for social networks like Facebook.
Due to the fact that Berlin has become so “start-up friendly”, contributors of technology start-up scene’s uber-blog, Techcrunch, Sarah Lacy and Paul Carr attested Berlin to be preferred for start-ups over London. Of course, you cannot compare Berlin to the Silicon Valley with its multi-billion Dollar Venture Capitalists, but this article illustrates the serious intentions of Berlin’s start-uppers to take an important part on the international start-up stage. Also, Charles Hawley writing for the English-language version of Germany’s biggest news magazine “Der Spiegel” testifies Berlin to be the start-up Mecca. Hawley notes that Berlin has become home to an “ever increasing number of innovative news technology start-up companies”. Luckily, top Silicon Valley Venture Capitalists are becoming aware of it and see the potential of newly founded companies with truly innovative ideas. The wave of new businesses made a success from copying successful business models from the US and adapting them to the European market. Hawley interviewed Matt Cohler, co-founder of professional networking site LinkedIn and a former Facebook executive, who said: “Berlin is a great place for startups.”
Start-ups need investment, mostly from Venture Capitalists, and it’s good to see that these VC’s believe in Berlin. In late May of this year, 10 Billion Euro worth of VC’s met up in Berlin for the “Tech Tour 2011” for the Germanic countries (Germany, Austria and Switzerland). Multi-entrepreneur Michael Brehm, who also founded StudiVZ, Germany’s biggest social network for students which was ahead of Facebook for a long time, said “The next big thing will come from Berlin” at the event and is certain that Berlin will breed budding ideas and businesses.
Germany’s two biggest incubators, Rocket Internet and Team Europe Ventures, are both based in Berlin. The two investment companies inject funding at a surprising early stage of start-ups compared to the general rather conservative investment behavior of German incubators.
Silicon Allee is just one example of the thriving new-business wave. The initiative provides an English-speaking platform for German-based start-ups to network, assist each other and simply share experiences. It started off as a small meet-up once a month. It has since become a big event for up and coming start ups with a promising future and needed to be relocated to a bigger venue, now to be found in Berlin’s blogger café St. Oberholz.
There are many other events, especially for companies in the online business. The Online Stammtisch Berlin, a roundtable for internet companies and agencies meets on a regular basis to discuss and introduce latest trends in the online world. The Social Media Berlin or Twittwoch events are comparable happenings to meet people interested and working in Social Media related businesses. Other than events, there are three major online magazines in Germany focusing solely on start-ups, of which two are based in Berlin: deutsche-startups.de and gruenderszene.de. Both are in the German language; however Silicon Allee provides English language news.
Another strong indicator that Berlin is on its way to becoming an important place to be for trend-setting businesses is the fact that the Crowdsourcing industry’s first European convention was held here. At the Crowdconvention in June 2011, industry leaders and Crowdsourcing experts met up to introduce latest projects and discuss the upcoming trends. Also, the Next conference is a guru-attracting event where digital companies, pioneers and pros meet and greet to introduce and elaborate on the latest digital movements. Companies such as Microsoft, PayPal or German telecommunications and data giant Telekom are equal participants next to innovative start-ups like Woizzer or reqorder.
Key to Berlin being so attractive especially for innovative, new companies is the city’s internationality. Although Berlin is Germany’s capital and the official language is “Deutsch”, you can hear English on every street corner. Most Berliners are fluent in English and all of the New-Berliners coming from all over the world made English language communication a fact. Berlin is a true playground for a multi-cultural life style. More than 25 percent of Berlin’s population has a non-German ethnic background making the city a home for people from more than 195 different countries. Thereof the biggest group is the Turkish population adding an Oriental touch to the cities appearance.
Other important factors for the prospering development of Berlin are the moderate living costs. Rent is relatively low compared to other major European and German cities. This and the cultural diversity attracts people from all over the world to come and live in Berlin. The city is still full of what Hawly calls “under-employed hipsters, exiled artists and wannabe punks” but the number of high-potentials and people willing to change the world and be successful with a company or project is raising almost dramatically. The times, where people come to Berlin to visit, and wander around the old Soviet style buildings or party 48 hours in a row, are over. They come to stay and shape the future of creative and highly innovative businesses.
Being a multi-cultural city in the heart of Europe also brings other side effects. Social stereotypes crowd the city’s streets. Berlin is many cities in one. In Mitte cool hipsters sit in stylish coffee shops, blogging their thoughts to the world. Friedrichshain means living alternatively, dancing in the streets and drinking beer while enjoying the warm summer breeze. In Prenzlauer Berg, young mothers are brunching in cafes chatting about the latest trends in organic cooking and feeding lactose-free milk to their offspring. Gentrification is also a phenomenon of the last few years in Berlin. Prenzlauer Berg is crowded with young families or ever-young singles working in cool agencies. A fact, which is firing the buzz about the area having the highest birth rates in Germany or even Europe. This is of course a myth, since other districts in Berlin are more fertile. However, it’s not the birth rate which is remarkable but the number of young families moving to Prenzlauer Berg. This causes the rents to increase on a regular basis over the past years, forcing people with a lower income to move less shiny districts of Berlin.
Berlin, one of Europe’s most historical and ever-changing places, is on its way to becoming a key player in the international business and start-up community. There’s not much that can stop the impetus of the city and its people – not even another wall.
INNOV'AZIONE - Periodico Bimestrale - Iscrizione Tribunale di Pistoia n. 8/2008 - Spedizione in Posta Target
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